Swiss watchmaker Hublot SA this week unveiled the “Big Bang Out of Africa,” a limited special edition timepiece to benefit the African Wildlife Foundation (AWF). Veronica Varekova Hublot Ladies Watches
Hublot designed the watch to support AWF Goodwill Ambassador Veronica Varekova, who is currently featured in a new Hublot campaign highlighting its women’s collections, and champions her commitment to AWF. Hublot will donate to AWF a percentage of the sales of the limited edition watch.
Also to support Varekova and her commitment to conserving Africa’s wildlife, Hublot will display the AWF logo on advertising campaigns featuring the supermodel, to raise awareness of her activities. By working with Varekova, Hublot also wanted to promote the image of a woman who both embodies and shares its values, namely, a taste for innovation and for adventure off the beaten track, and an awareness of and respect for our environment.
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